Weirdly enough….the term ‘brand’ has its own branding issue. It’s just one of those terms that everyone has a slightly different definition of and sometimes a conflicting one.
This past year has been tough, and as we look around people and businesses are reassessing life; reconsidering the ways we work, live, and play. The Covid-19 pandemic has brought about a lot of commotion and with it struggles, but at the same time it has also presented opportunities for inspiration, motivation and the realisation that for many, the time to change is now.
From a computer science teacher to a software developer.
As architects and brand designers, we share a huge responsibility and superpower; we affect the human brain and nervous system as much as we do the world of matter and physical construction. And yes, it’s as complicated as it actually sounds.