What’s the best way to brainstorm with a German funded company? At the beach of course!
The brand development process began with The Trading Pit flying in from Germany for multiple Brand Strategy sessions where we squeezed our brand to full capacity.
Through industry research, competitor analysis and multiple exercises, we manage to uncover foundational insight that we used to build a brand like no other.
These insights proved that there’s a gap in the market for exactly what the customer wants - A broker that’s completely aligned with the trader. A broker that builds a relationship based on mutual benefit. The trader wins, the broker wins. The trader loses, well the broker loses too.
This allowed us to position The Trading Pit as your ladder for trading success.