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Elevating Cyprus Real Estate: The Moving Doors Case


Keep moving, stay home.

Launched in 2022 as Staycaee, with just a single apartment in its portfolio, the company quickly emerged as one of the most promising startups in Cyprus' competitive rental estate sector. Despite this rapid growth, the brand itself lagged behind.

The initial name, Staycaee, posed significant challenges. It was difficult to pronounce, spell, and remember. Moreover, the brand identity lacked character and differentiation. The result was that the company was hiding in the Real Estate sector, instead of standing out.

The brand identity itself was acting as an anchor for the company's vision, that's why we were tasked to weaponise the brand to support the business expansion vision.
  • Brand Audit
  • Brand Strategy
  • Brand Naming
  • Brand Identity
  • Tone of voice & messaging
  • UI & UX
Moving Doors


  1. Raised 1.163 million in seed funding.
  2. Featured as one of the top 10 startups in Cyprus.
  3. Described as the most memorable brand at Reflect Festival 2023.
  4. 2x Brand Identity awards won.
  5. 120% internal growth.
  6. Expanded into the United Arab Emirates.


Understanding the pulse of flexible living.

In our quest to position Moving Doors distinctively in the uber-competitive real estate market, we leveraged our firsthand experiences of living and working in Cyprus and Europe. This insider perspective was complemented by a blend of online and offline research strategies.

Our team delved into the intricacies of "living and leaving space but seeking the feeling of home". We conducted extensive interviews with key stakeholders to understand their needs, aspirations, and perceptions.

This holistic approach to research enabled us to identify the unique demands and opportunities in Cyprus' real estate sector. We were not just looking for data, we sought to capture the real essence of what makes property in these vibrant cities more than just a space, but a lifestyle choice. This deep understanding of the local context became the foundation of our strategy to differentiate (Staycaee) Moving Doors in a highly competitive field.


Keep moving, stay home.

At the heart of Moving Doors lies a philosophy as fluid and dynamic as life itself: Keep Moving, Feel at Home. This purpose is not just a tagline; it's a compass guiding every aspect of the brand. In a world that's constantly in flux the concept of 'home', it takes on new meaning. Our strategy harnesses this fluidity.

The name 'Moving Doors' was chosen with this strategy in mind. It symbolises the transition from one stage of life to another, always evolving, yet consistently comfortable. The ability to feel at home the moment your hand touches the handle, so yes keep moving, keep opening doors but feel at home.


Crafting a Unique Identity.

We started with the name itself, a powerful embodiment of flexibility and comfort in ever-changing scenarios: "Feel at home the moment you touch the handle of this door or any door within our diverse portfolio." This name isn't just a label, it's a promise of stability in motion, ensuring a seamless transition from one door to the next, always offering a familiar sense of home, no matter where life leads.

The logo and symbol were designed to stand out in the crowded real estate market. We developed a unique logo that encapsulates the essence of an endless series of doors, symbolising elegance and flexibility. This is not just a logo; it's the gateway to a new way of living, the moving doorway.

The colour palette breaks away from industry norms, both to grab attention and generate a feeling of sophistication. The design system we've implemented is both revolutionary and evolutionary. It respects the core values of the company while elevating the brand to captivate the right audience, one that values design, comfort, and flexibility in their living spaces. 


Hear firsthand how our strategy and design transformed their brand and business.