STRATEGIC BRANDING

If branding isn’t strategic, it’s not an investment; it’s a waste.

That’s why we don’t just design brands – we engineer them. We follow a strict, proven collaborative process to weaponise your branding with the goal of growing your business.

After all our goal is always one: Build brands to generate business growth.

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What is strategic branding?

Strategic branding means that every single detail, down to the tiniest brand touchpoint, is designed with a very specific goal in mind: to activate your brand strategy in support of your business efforts.

In short, a strategic brand is one that helps a business meet its KPIs.

1 - Research & Understanding

A deep, crystal clear, super-mega convincing understanding of consumers, competitors, industry, and culture is needed to engineer a strategic brand.

2 - Brand Audit

In order to formulate a prescription, we need a diagnosis. A deep understanding of the past and current circumstances is essential to formulate the most effective plan of action for your branding.

3 - Co-engineering

The only way to create a brand that will generate profits is through collaboration. That's why we make sure the whole organisation is onboarded and able to make swift decisions to bring the brand to life.

4 - Brand Identity

Once the foundations are established, we’ll help you shape and deliver your identity to your target audience, ensuring their experience is unique, whilst developing the online and offline presence of your brand.

The SiGMA group has grown from strength to strength, and for us, it was important to sit down and reflect on where we've come from and where we need to go. Factory 39 did extremely well in structuring thought processes and made it easy for us to explore ideas, get out of our comfort zone, and draft the future of our company. The new positioning will help us massively in the sales process as we finally know who we really are and how to get where we need to go. Very proud of the work we have done.

Eman Pulis

Founder and CEO @ SiGMA Group

The workshop you designed was incredibly powerful, giving us a clear sense of alignment and a solid foundation to build upon. Seeing the genuine emotion in the room was beautiful, and thanks to the safe environment you created, everyone contributed equally. It was truly special to see our collaborative efforts in drafting the company's future. The session was insightful, clearly defining who we are, our direction, and our path forward. You expertly navigated us through the process, cutting out all the BS. Thank you!!

Jack Good

Founder @ Reuseabox

FREQUENTLY ASKED QUESTIONS

What unique approach does Factory 39 bring to branding?

At Factory 39, we blend innovation with proven strategies and collaboration. We don't design brands, we engineer them. Our approach involves deep market analysis, testing, creative thinking, and a keen understanding of your business' needs, ensuring your brand stands out effectively and efficiently in your market.

How does Factory 39 ensure our branding aligns with our business goals?

Our process starts with understanding your business objectives. We then tailor a positioning strategy that not only resonates with your target audience but also aligns perfectly with your business goals, ensuring that every step is taken to make that vision a reality.

Can Factory 39 help with rebranding an established brand?

Absolutely! Whether you're looking to refresh your image or pivot your brand direction, our team at Factory 39 is equipped to guide you through the repositioning process, ensuring a smooth transition that retains customer loyalty while attracting new audiences.

What is the price range for your services?

Our pricing varies depending on the specific project requirements. We offer competitive pricing and strive to provide the best value for our clients. We will work with you to understand your budget and provide you with a customised solution that meets your needs.