MVB - MINIMUM VIABLE BRAND

‘Well begun is half done’ Minimum Viable Brand for Startups

The minimum amount of branding to get the ball spinning, gain market traction and collect customer feedback. Minimum brand but maximum impact🎯

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Our Agile Startup Branding Process

Building an MVB is pretty much like any agile process, the result is a lean brand built for and by your users. This process makes branding sustainable, efficient, user-centric and fun🕺🏻

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We will help you achieve:

Startup oneliner aka 20s pitch

Unique market position

Team, partners & investors alignment

A strong & scalable visual identity

Brand investment vs expense (dream ROI)

A brand that can pivot & scale 🚀

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Factory 39 isn’t just your typical design agency. This experienced team of out-of-the-box thinkers go way beyond producing beautiful aesthetics. They worked closely with us to extract the essence of our mission and delivered a brand strategy and design language that truly reflected our company values.

Vache Asatryan Chief Product Officer, Co-Founder at Mutable

How we helped Mutable become startup of the year and raise 10M!

Mutable is an amazing company getting ready to disrupt the Edge Computing industry with their cloud technology. As a young and remote startup, they had issues communicating their story and pitching the product effectively.

As the Mutable team evolved they felt the brand and visual language no longer aligned with the company. Through our agile process, we paired with Mutable to create a new identity. We helped the team shape and refine their messaging in order to attract and serve their 3 diverse audiences; operators, developers & general public. The benefit of the new brand is that it doesn’t just reflect who they are now, but has the ability to grow and scale as they do.

Let's MVB your Startup!

AGILE BRAND BUILDING FOR THE🦄 OF TOMORROW.