Diagnose - Prescribe - Create.
By definition, brand strategy is the long term plan for the development of a successful brand. In other words, brands aren’t just created, they’re planned. The Factory 39 Core Strategy Workshop will help clarify your next steps and answer questions like:
- What’s my brand’s unique market position?
- Who’s my customer?
- How to talk to, attract, delight and empower my customer?
- How to communicate my brand’s voice and story?
- How to turn my expenses into investments?
- How to shape, mould and cultivate my brand over time?
The outcome of the strategy workshop is your Brand Road Map, aka your brand’s northern star. A comprehensive and extensive document that acts as the blueprint from where the brand building will take off. This document will help you cement all your brand’s foundations and will act as a point of reference for each new activity during your brand journey.
OUR STRATEGY PROCESS
In a time where features and products are becoming irrelevant, the term brand is taking on a new meaning. Businesses don’t own their brand anymore, customers do. Nowadays, it’s extremely important to shape the brand around your customers and empower them to be a part of it; to become the brand tribe.
We’ve developed a highly engaging and interactive workshop to help you clarify your brand’s purpose, find the right voice, deeply understand your customer and plan how to invest in your brand to maximise the ROI.
Some of our clients like to call this process Brand Therapy; Why? Because our curiosity allows us to dive deeper, ask the right questions and challenge everything. This results in aligning personal dreams with business goals, whilst also developing a strategy to reach those goals and strike the right balance between centrality and distinctiveness.