🍪Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more

BRAND POSITIONING

Probably the most important business concept for 2024 and beyond.

Positioning is the strategy of being memorable in the right way in the right minds, so you to sell more products or services, for a longer period, at a higher price.

After all our goal is always one: Build brands to generate business growth.

Video Loading

How we position businesses:

Positioning is simple (simple not easy).

Many people over-engineer positioning, resulting in a mix of complicated words that mean nothing. Even worse, they are hard to activate. We work really hard to draft a brand positioning, but we keep the outcome simple so the whole organisation can bring it to life.

1 - Research & Understanding

A deep, crystal clear, super-mega convincing understanding of consumers, competitors, industry, and culture is needed to position your company successfully.

What is the playing field and how can we win?

2 - Brand Audit

In order to formulate a prescription, we need a diagnosis. A deep understanding of the past and current circumstances is essential to formulate the most effective plan of action for your positioning.

Evolution or Revolution, what's the best path?

3 - Co-engineering

The only way to create a positioning that will generate profits is through collaboration. That's why we make sure the whole organisation is onboarded and able to make swift decisions to bring the positioning to life.

Positioning is about action, not words.

4 - Activation

Your positioning should be the pivot around which all your business, marketing, and brand efforts gravitate. That's why we support organisations with a series of cross-channel efforts to bring the positioning to life. 

Positioning is about action, not words.

How we repositioned SiGMA as the Global Gambling Authority.

Like what you see? Let's work together!

The SiGMA group has grown from strength to strength, and for us, it was important to sit down and reflect on where we've come from and where we need to go. Factory 39 did extremely well in structuring thought processes and made it easy for us to explore ideas, get out of our comfort zone, and draft the future of our company. The new positioning will help us massively in the sales process as we finally know who we really are and how to get where we need to go. Very proud of the work we have done.
Eman Pulis
Founder and CEO @ SiGMA Group
The workshop you designed was incredibly powerful, giving us a clear sense of alignment and a solid foundation to build upon. Seeing the genuine emotion in the room was beautiful, and thanks to the safe environment you created, everyone contributed equally. It was truly special to see our collaborative efforts in drafting the company's future. The session was insightful, clearly defining who we are, our direction, and our path forward. You expertly navigated us through the process, cutting out all the BS. Thank you!!
Jack Good
Founder @ Reuseabox

FREQUENTLY ASKED QUESTIONS

What unique approach does Factory 39 bring to brand positioning?
At Factory 39, we blend innovation with proven strategies and collaboration. We don't design brands, we engineer them. Our approach involves deep market analysis, testing, creative thinking, and a keen understanding of your business's needs, ensuring your brand stands out effectively and efficiently in your market.
How does Factory 39 ensure our brand's positioning aligns with our business goals?
Our process starts with understanding your business objectives. We then tailor a positioning strategy that not only resonates with your target audience but also aligns perfectly with your business goals, ensuring every step taken to make that vision a reality.

Can Factory 39 help with repositioning an established brand?
Absolutely! Whether you're looking to refresh your image or pivot your brand direction, our team at Factory 39 is equipped to guide you through the repositioning process, ensuring a smooth transition that retains customer loyalty while attracting new audiences.
What is the price range for your services?
Our pricing varies depending on the specific project requirements. We offer competitive pricing and strive to provide the best value for our clients. We will work with you to understand your budget and provide you with a customised solution that meets your needs.

Factory 39 HQ

2nd Floor Economides House, 40 Spyrou Kyprianou, 3076, Limassol Cyprus

Factory 39 London

4th Floor, Silverstream House 45 Fitzroy Street, Fitzrovia W1T 6EB, London United Kingdom

Send us a message

BRAND. STRATEGY. SOFTWARE