Building a brand can be daunting. There are tons of moving components, but there are always the same key foundational steps to follow for any brand-building project. If you are stuck in details, here is a very brief breakdown of how to build a brand:
 

Intro: Any good cure needs the right diagnosis.

Goal: Clarity & Diagnosis
Methodology: Research
Output: Audit document containing research and all current brand material, this problem-framing stage is the first step to any successful solution.

STEP 1: Brief
Intro: What, why and how we are doing it.
Goal: Project planning
Methodology: Collaboration
Output: A document stating the desired outcome of the project with direction and preliminary data for the creative team to follow.

STEP 2: Strategy workshops
Intro: The inside-out approach, let's build your brand's foundations, together.
Goal: Alignment, clarity, collaboration, planning, building, and data gathering.
Methodology: Collaborative interactive workshops
Output: Brand Strategy Workshop playback, a debrief document including all elements workshopped together.

STEP 3: Brand strategy guidebook
Intro: The plan to win.
Goal: Clarity, direction and a holistic approach to branding.
Methodology: Copywriting, interviews, collaboration, research.
Output: Brand Strategy document, aka the Northern Star and compass for internal and external brand and business. This is the plan to outmanoeuvre the competition and make the vision a reality.

STEP 4: Brand Identity
Intro: This is how we look and sound.
Goal: Create a distinctive visual and verbal identity in line with the strategy.
Methodology: Research, design thinking, collaboration, prototyping.
Output: The Brand Identity inclusive of naming, logo variations, images, shapes and any other supporting material.

STEP 5: Roll out
Intro: Let's make it happen. Connect with the right people and leave a mark.
Goal: Get into the right minds.
Methodology: Marketing and advertising.
Output: A comprehensive strategy to push the brand in front of the right people while leveraging the strengths highlighted in the strategy.

In closing:
While every brand is different, having the same field-tested approach ensures that no stone is left unturned and that all teams are contributing to the brand building.

No one but you can build your brand. Others can help but it has to be an inside-out approach.

Get in touch if you want to discuss your next brand project.