DUNK ITALY - Basket Freestyle Show

2018

Taking the Dunk into the future

DunkItaly is an Italian freestyle basket show team. With their professional and creative attitude, they have already performed in over 400 shows across 5 countries - participating in some of the most prestigious basketball events in Europe such as FIBA world cup 2014, FIBA U20 Europe Cup and the NCAA Basketball Tour just to name a few.
  • BRANDING
  • ART DIRECTION
  • MERCHANDISE DESIGN
Dunk Italy

REBRANDING PROCESS

In order to renovate Dunkitaly’s image, so it reflected their evolution through time, we started by analysing the original brand and highlighting a few details that needed improving. In particular, the logo was too static and lacking personality; the graphic element of the dunker was far too detailed and difficult to scale. Moreover, it communicated a negative feeling by being oriented towards the left. Finally, the unbalanced hierarchy of the elements and the missing tagline made the brand too vague and difficult to place.
 
We then focused on creating a brand new approach to the existing logo, wanting to create a new look and feel whilst staying faithful to the core of the brand.

LOGO EVOLUTION

NEW VISUAL STYLE

The new logo, featuring a custom typeface, has a more modern approach, is bolder and dynamic. The new, simplified colour combination gives the brand a more established vibe, together with a more elegant visual language.