In order to renovate Dunkitaly’s image, so it reflected their evolution through time, we started by analysing the original brand and highlighting a few details that needed improving. In particular, the logo was too static and lacking personality; the graphic element of the dunker was far too detailed and difficult to scale. Moreover, it communicated a negative feeling by being oriented towards the left. Finally, the unbalanced hierarchy of the elements and the missing tagline made the brand too vague and difficult to place.
We then focused on creating a brand new approach to the existing logo, wanting to create a new look and feel whilst staying faithful to the core of the brand.