One of our earliest concepts was based on the Kufic script. It is one of the oldest calligraphic forms of Arabic scripts which consists of a modified form of the old Nabataean script. Specifically, we’ve researched the geometric Kufic, which is a simplified type used in tilings.
Originating from this iconic style, we developed a custom typeface and a decorative pattern to be used throughout the exhibition. We found this design to be very exciting, although we eventually decided to pursue a more traditional approach.