As architects and brand designers, we share a huge responsibility and superpower; we affect the human brain and nervous system as much as we do the world of matter and physical construction. And yes, it’s as complicated as it actually sounds.
What sparks the start of the jolly season for you? Is it the smell of orange and cinnamon, Christmas carols, or twinkling fairy lights? Or could it be a specific soft drink brand with their seasonal truck?
Are you interested in branding or rebranding your 5G startup but don’t know where to begin?
MUTABLE: Rebranding the edge cloud computing
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Brands are like planets and just like a planet, if the core energy is not strong enough the brand will eventually find it hard to survive.
